content marketing

content marketing is a form of marketing focused on creating, publishing, and distributing content for a targetted audience online.it is often used by business in order too :

• attract attention and generation leads.

• expand their customer base.

• increase brand awareness or credibility.

• engage an online community of users.

content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. content marketing helps companies create sustainable brand loyalty provides valuable information to consumers and creates a willingness to purchase products from the company in the future .this relatively new form of marketing does not involve direct sales it builds trust and support with the audience. the idea central to content marketing is that a brand must give something valuable in return. instead of the commercial be the show .content marketing requires continuous delivery of large amounts of content within a content marketing strategy once a business has identified the customers need information can be presented in a variety of formats including news video email newsletter most of these formats belong to the digital channel. digital content marketing is a management process that uses electronic channels to identify forecast and satisfy the content requirements of a particular audience it must be consistently updated and added to in order to influence the behavior of customers. the supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and customers separately in this process distributors manage the interface between the publisher and the consumer then distributors could identify the content that consumers need through external channels and implement marketing strategies content marketing process needs to be conducted at the business level because when consumers are accessing digital content their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos the consumer interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers the design and user experience of these channels directly decides the success of digital content marketing. electronic services are different from traditional services and they are not affected by distance restrictions and opening hours digital content marketing through electronic service is usually served together with other channels to receive marketing purposes include face to face postal and other remote services. information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups these are some channels of digital content marketing. content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. content marketing helps companies create sustainable brand loyalty provides valuable information to consumers and creates a willingness to purchase products from the company in the future .this relatively new form of marketing does not involve direct sales it builds trust and support with the audience. the idea central to content marketing is that a brand must give something valuable in return. instead of the commercial be the show .content marketing requires continuous delivery of large amounts of content within a content marketing strategy once a business has identified the customers need information can be presented in a variety of formats including news video email newsletter most of these formats belong to the digital channel. digital content marketing is a management process that uses electronic channels to identify forecast and satisfy the content requirements of a particular audience it must be consistently updated and added to in order to influence the behavior of customers. the supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and customers separately in this process distributors manage the interface between the publisher and the consumer then distributors could identify the content that consumers need through external channels and implement marketing strategies content marketing process needs to be conducted at the business level because when consumers are accessing digital content their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos the consumer interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers the design and user experience of these channels directly decides the success of digital content marketing. electronic services are different from traditional services and they are not affected by distance restrictions and opening hours digital content marketing through electronic service is usually served together with other channels to receive marketing purposes include face to face postal and other remote services. information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups these are some channels of digital content marketing. the rise of content marketing has turned many traditional businesses into media publishing companies. the rise of content marketing has also accelerated the growth of online platforms, such as youtube, yelp, Linkedin, tumbler, Pinterest and more. the business actively curates their content on these platforms with hopes to expand their reach to a new audience.part of transitioning to a media publishing mindset requires a change in structure and process to create content at the speed of culture the old model that you see on shows the Mad Men is too slow and cumbersome by the time an idea become an ad it is out of dates marketers are increasingly co-locating insights, creative, production, legal approval, and placement to increase interaction and speed in producing and distributing content. a marketing content production is a transforming form of advertising agency model to a newsroom model. businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors as well as the quality of those interactions traditional measures of volume include number of visitors to a page and number of emails collected while time spent on page and click through to other pages are good indicators for engagement.

• a number of visitors to a page.                                                                                                         
  • click through across pages.
  • time spent on the page.
  • a number of emails collected.
  business wants to measure the impact that their messages have on consumer's brand health refers to the positive as well as negative feedback to the company gets it also measures how important a brand is for consumers with this companies want to find out if brand reputation influences their customers to make a purchase.