e mail marketing

What is e-mail marketing                                                                               Email marketing is the act of sending a commercial message, typically to a group of people by using email. Every email can be sent to a potential or current customer that could be considered as email marketing. It usually involves using email to send advertisements, request business or solicit sales or donations, and is meant to build loyalty, trust or brand awareness. Marketing email can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant relationship with current or previous customers, encouraging customer loyalty and respect business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.                                                                              

What are the types of e-mail marketing?

Email marketing can be carried out through different types of emails.                               

1.Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications primary purpose must be to facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender along with a few other narrow definitions of transactional messages. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts. Many email newsletter software vendor offers transactional email supply which gives the company the ability to include promotional messages within the body of transactional emails.there are also software vendor that offer specialized, transactional email messages and running marketing campaigns.                                                                         1.Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications primary purpose must be to facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender along with a few other narrow definitions of transactional messages. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts. Many email newsletter software vendor offers transactional email supply which gives the company the ability to include promotional messages within the body of transactional emails.there are also software vendor that offer specialized, transactional email messages and running marketing campaigns.
2.Direct emails                                                           Direct email involves sending an email surely to communicate a promotional message (for example a special offer a product or catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to or they sent a list of email addresses from service companies.

Comparison to traditional mail

There are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail.email marketing is popular with companies for several reasons.

Advantages

  1. Email marketing is significantly cheap per and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. 2. Businesses and organizations that send a high volume of emails can use an ESP(email service provider)to gather information about the behavior of the recipient. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior.

Disadvantages

  • 1. Additionally, a consumer receives on average about 90 emails per day.
  • 2 companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States. The European privacy and electronic communications regulation 2003 or their Internet service provider acceptable use policy.                                                       

    Opt-in email advertising

    Opt-in email advertising or permission marketing is advertising and email whereby the recipient of the advertisement has consented to receive it. A common example of permission marketing is a newsletter sent to the advertising firm’s customers. Such a newsletter informs the customer of upcoming events or the promotion of new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter. With a foundation of opted in contact information stored in their database marketers, can send out promotional materials automatically using autoresponders know as drip marketing. They can also segment their promotion to specific market segments

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